Invested Friends.
Invested Friends is a Devon-based, in-person community for men who want to build genuine friendships and feel more connected to the place they live.It’s a consistent space for men to meet regularly, spend time together, and build friendships that actually last.
Research consistently shows that the quality of our relationships has a significantly greater impact on long-term wellbeing than almost anything else, even nutrition, sleep, and exercise.
Yet for most men, as life gets busier, friendship gets deprioritised and overall life satisfaction quietly declines.
Done well, friendship becomes one of the most valuable investments a man can make, with the capacity to improve health, wealth, and happiness.
Why Friendship Matters
What Actually Happens
At its core, Invested Friends creates three outcomes:
Regular In-Person Activities
A wide range of shared experiences including hiking, kayaking, board games, surfing, camping, sauna and ice baths, dinners, and more. The variety matters less than the consistency.
Skill-Sharing and Support
Members are encouraged to ask for help, advice, and expertise from one another, freely and without obligation. This is called the Ben Franklin Effect (look it up) and is one of the most effective ways to build trust and real friendship over time.
Opportunities for Growth
A wide range of shared experiences including hiking, kayaking, board games, surfing, camping, sauna and ice baths, dinners, and more. The variety matters less than the consistency.
The community is organised through a structured WhatsApp Community, with clear guidelines so it functions as a practical tool rather than a noisy chat group.
Invested Friends is for men who:
want real, in-person friendships in South Devon
understand that ‘making friends’ requires ‘making an effort.’
believe small, consistent effort matters more than occasional big gestures
see friendship as something more valuable than just socialising and fun
It’s particularly helpful if you:
work for yourself or from home
have moved to the area
want people to rely on beyond partner or family
aren’t sure where or how to begin the friendship process
Who It’s For
How This Fits With My Coaching Work
I created Invested Friends because I needed it too. Simple as that!
Where my coaching focuses on direction, accountability, and personal change, Invested Friends offers men a place to practise those things within the safety of the community.
Some men are involved in both my coaching and Invested Friends.
Some only want coaching.
Some only want community.
There is no pressure to do both.
I will always encourage men to build better friendships, but I do not encourage Invested Friends members to become coaching clients.
Membership
Invested Friends is free for the first 60 days. After that, membership is £9 per month.
£9 / Month
The cost serves two purposes:
It separates those who are genuinely invested in building friendships from those who simply like having the option.
It helps cover the real costs of organising activities, events, and workshops, for me and for others involved.
You can cancel at any time.
Past Activities
Next Step
If you’re interested in Invested Friends, the next step is to fill in the onboarding form and register your interest. This helps ensure the community stays aligned and works well as it grows.